Taking a Look at Nike Inc. - 974 Words

Brief Overview Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports in 1964. Nike founders—Bill Bowerman and Phil Knight—had a great coach-student relationship when both were still at University of Oregon; Bowerman was Knight’s coach seeking a better running shoe and Knight loved athletics so much that he could not live without it. This friendship led to the existence of Blue Ribbon Sports. After the success of selling Tiger shoes, the company renamed itself Nike in 1971. Nike is actually the name of the winged Greek goddess of victory and the SWOOSH logo represents her wing. Carolyn Davidson, who was Knight’s student at Portland State University, designed and trademarked the logo in 1971. They introduced the â€Å"Just Do It† slogan in 1988 and that immediately boosted Nike into a sports supplier powerhouse. It surged the market share from 18% to 43% in 1988. The slogan inspires consumers to push beyond limits and strive to achieve new goals. Nike has become the number one sporting brand in the world, netting in revenue of $25.3 billion in 2013. Nike, Inc. wholly-owns the following seven footwear and apparel companies that specialize in different sports: Nike Brand, Cole Haan, Converse, HurleyShow MoreRelatedCapital Structure1215 Words   |  5 PagesInformation My company choice is Nike Inc. (Nike), a multinational sports footwear, equipment and apparel manufacturing company based in Oregon, United States. This puts Nike in the apparel industry. In 2010, Forbes rated Nike as the top sports business with a total value of $10.7 billion. The most effective marketing strategy Nike employ is the sponsorship agreements they have with numerous top athletes in a variety of sports. Operating Risks of Nike When Nike was initially started out, theRead MoreEnvironmental Scan Paper1535 Words   |  7 PagesScan and SWOT Analysis The information discovered from conducting an environmental scan and SWOT Analysis is vital to an organization’s success as it will help businesses gain an accurate assessment of the opportunities, trends, and consumer behavior taking place in their market environment. Develop a full-awareness of their marketplace so that their organization can improve on their strategic planning and decision-making (U.S. Department of Health and Human Services, n.d.). This information will alsoRead MoreNike s Competitiveness And External Environment1488 Words   |  6 Pagesareas of interest. The political factors for Nike are the possibility of tariffs being imposed by the United States federal government in their overseas operations. According to the world manufacturing map, Nike has factories in 42 countries (Nike, Inc, 2017). Therefore, tariffs, sanctions, or embargos that could be placed because of turmoil in countries such as, Russia, North Korea, or Venezuela; have the potential to be catastrophic for companies like Nike. Consequently, all of their manufacturingRead MoreNike : Sustainability And Labour Practises1217 Words   |  5 Pagesmore sustainable in nature. So now in this report which is based on the case study of â€Å"Nike: sustainability and labour practises†. This case illustrates that Nike was found guilty regarding the labour practises the company was following which the reason for the external criticism Nike had to face around the world during 1990 and 2000. The main purpose of this report is to study the sustainable initiatives Nike had to take to tackle these issues and further how much those steps are similar to theRead MoreCase Study : Ford Motor Company1648 Words   |  7 Pagesthat it is not what I thought it was. Portfolio Performance Out of all the stocks in the world, I chose to only purchase four different ones. The stocks I chose to invest in were Ford Motor Company, General Electric Company, Kroger Company, and Nike Inc. I was very familiar with all four of these stocks, that is why I chose to invest in them. I specifically chose to invest in the Ford Motor Company because, at the time, the price wasn’t that bad. Ford is a very popular automobile company, and weRead MoreNike Marketing Plan Essay1675 Words   |  7 Pagesendeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovativeRead Morescope of technology Essay932 Words   |  4 Pagesmaterials; third, technological products or artifacts; fourth, end, intention or functions; fifth, background knowledge; and lastly, social context in which the technology is designed, developed, used, and di sposed of, and the artifact that I will apply is Nike. In Children of Invention Revisited by Winston, he describes technology in three different ways in reference to the artifact I selected. First, Winston clearly defines technology as â€Å"the organization of knowledge, people, and things to accomplishRead MoreNike Ethics Essay1475 Words   |  6 PagesNike Ethics Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment, shoes to socks, and basketballs to golf balls. As a result of its massive success, Nike employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any otherRead MoreNike Pestle Analysis1088 Words   |  5 Pages Nike is a US-based company that sells sports apparel for men, women, and children and is a major competitor in the industry, In this paper, we’ll be discussing Nike’s standings by using a PESTLE analysis, which looks at the political, economic, social, technological, legal, and environmental factors that affect an organization (A Pestle analysis, 2017). The first trend is political find this company in a similar arena as most corporations since the topic effect the management of the company andRead MoreNike s Financial Analysis : Nike2236 Words   |  9 PagesCornerstone University â€Æ' Nike Financial Analysis On January 25th, 1964 a hand shake changed the world. It was on this day that a track athlete, Phil Knight, and his previous coach, Bill Bowerman, from the University of Oregon founded Blue Ribbon Sports. Blue Ribbon Sports operated under this name for roughly eight years, and then became known as the globally infamous, Nike. In 1972 the first line of Nike footwear debuted. The company was so successful that in its first year Nike,Inc. cleared 1.96 million